We were hired by a UK-based logistics company, which works with retailers and eCommerce brands, mainly in the UK and European market.
There was a particularly heavy focus here on industry-relevant publications, rather than trying to drive traffic through SEO keywords. They were also still awaiting delivery of a new website, but in the meantime, wanted to drive some direct traffic/enquiries and brand awareness through link building and digital PR.
We worked on the campaign between May 2020 and Feb 2021
In terms of organic search traffic, we saw some increase in rankings, but did not expect much progress – until the website was finished and on-page/technical SEO and keyword targeting brought up to speed.
We also did have a lot of traffic that needed to be disregarded, as the company also has a “client portal” which customers used to track their deliveries. However, their Analytics counted portal traffic so this added further inaccuracy to the data.
What we could see however, was that inbound enquiries were coming in, as seen below:
We can see Organic Search + Direct + Referral traffic brought in 194 enquiries in a 9 month period
We were able to build very valuable relationships with key people at 50 industry-relevant companies and publications and gain links/coverage. Such as some of the ones shown below.