SaaS Company case study

So this is a company based in Australia which have a pretty well known product in SME/freelancer circles.

So, this was a bit different as they wanted one particular product to have links built to it. Which they were attempting to rank for a very competitive keyword. This particular keyword has large international companies battling in the SERPs.

From Feb 2019 to March 2020, we built well over 120 links in total. Rankings have gone up across the board and we had been very heavily focused on one of their main SaaS products in particular.

Overall site traffic at start of campaign:

After a 11 month campaign:

Despite minimal link building after the campaign, results of our 120+ built links has compounded and as of July 2020 reached over 17,000/month according to Ahrefs

Analytics Results (this is probably more accurate) – 1 year comparison of Entire Site’s Organic Search Traffic – Feb 2020 Vs Feb 2019

1 year comparison of Entire Site’s Referral Traffic – Feb 2020 Vs Feb 2019:

Looking at the priority “High Value” funnel
1 year comparison of Referral Traffic – Feb 2020 Vs Feb 2019 (i.e. traffic clicking through from the links themselves):

Looking at the priority “High Value” funnel
1 year comparison of Organic Search Traffic – Feb 2020 Vs Feb 2019

Entire website as a whole – Comparison of Feb 2020 VS Feb 2019
– 800% increase in “signups” from organic traffic

1000%+ increase in signups from referral traffic