This is a client that operates a very high ticket item in the hunting niche. Due to NDA’s I cannot reveal exactly who this is, but, this company sells products to a high end segment of the North American hunting audience.
Income comes through 2 main sources:
- The central product itself which sells from a few hundred dollars, to several thousands.
- A subscription service which has multiple tiers up to $300+ per month.
What we did:
So only reaching out to small ‘mom and pop’ hunting blogs was not going to cut it. To reach the right type of audience and get some high-impact links, we wanted to get more creative, and potentially get links with some big organizations associated with the hunting industry or the products around it.
After all, our ideal customer base isn’t just someone who does it in their spare time – these are enthusiasts who spend a lot of their spare time and expendable income on hunting.
So websites associated with taxidermy, gun rights, gun enthusiasts and even the farming industry were going to get us that, because of the kind of product we were dealing with.
We worked from September 2020 to Jan 2021, and gained around 26 links.
Within that, 2 of them were on digital magazines. One aimed at firearms enthusiasts and another at “Country Lifestyle”. These would not usually be “links”, but still actually had immense value because of the ability to drive brand awareness and direct traffic.
Comparing before the campaign, to the end of the campaign:
But where the client was most excited was when it came to goal completions – in this case, actual revenue, as well as people posting the “product” they were leasing.
Increase in Revenue of 117%
As well, as more signups of the monthly membership program, and more users posting their product:
And for full transparency, the above includes ALL traffic – which is when we factor in direct traffic, referral traffic, email remarketing, etc. Much of this we can attribute to the SEO and link building work, as the client did not use paid traffic. But, even if we just focus on organic search traffic, we see over 30% increase in revenue here: