This is a Silicon Valley startup that had been established for a few years, and had gained a decent amount of investment and PR. They had traffic coming in from a variety of sources like Facebook Ads, Adwords etc.
They had previously hired a content marketer,they had some success there, and this was already bringing in some organic traffic. However, there was still more work to do on SEO, and especially on link building. Most of the links they had were gained naturally, or were as a result of PR initiatives, where the primary focus was not on link building anyway.
Strategy
They had a lot of content and linkable assets to work with. Because of the way their business was structured, they had content aimed at 2 primary audiences:
- Parents.
- Childcare business owners.
The idea was to focus mostly on the 2nd one, as this would be most likely to bring in more valuable traffic and revenue. In either case though, we aimed to focus on where we could make “quick wins” in terms of rankings and organic traffic.
Link strategy was focused on resource links, resource page outreach, as well as guest post outreach to child education organizations and initiatives. As well as non-competing businesses aimed at parents.
Timelines
Campaign lasted from July 2020 to end of March 2021. We gained around 45 links in that time.
Results
Comparing July 2020 against March 2021, we see an almost 178% increase in monthly visitors.
While keywords ranking on 1st page went from 865 to 2,095 (an increase of over 242%)
Traffic value also increased from around $11,000, to over $30,000 by April 2021.
